![]() ![]() You can find out more about Amazon Moments on their landing page with technical documentation here. You could offer a $5 reward to new users, a $25 reward to active payers, and a $200 reward to top spenders.Īmazon Moments is already being used in the US by: Washington Post, TikTok, Sony Crackle, Sesame Workshop, USA TODAY, Sago Mini, and Bell Canada. WhatsApp is free and offers simple, secure, reliable messaging and calling, available on. In addition, customer targeting allows you to tailor rewards to the LTV of each user segment. Use WhatsApp Messenger to stay in touch with friends and family. For example, if keeping an active payer engaged is worth $50, you can set a high-value action and offer $40 headphone sets with a comfortable margin of error. ![]() The flexible CPA pricing model enables you to set costs that won’t exceed your customer lifetime value (LTV). A streaming video service may choose a high-value action like watching seven episodes of a popular show if most customers who watch seven episodes go on to complete the entire show.Īmazon Moments has the unique ability to drive consistent ROI. The Moments rewards catalogue provides access to millions of products including some of Amazon’s most popular items as well as reward packages, like plush toys, giving your customers the option to pick the plushy they like most.Ī typical example could be a fitness app could choose a high-value action like completing 30 workouts if they know that most customers who complete 30 workouts continue using the app for six months and spend more than $25 within that period. Amazon distributes a reward URL and fulfills the rewardsīecause Amazon handles the fulfillment, your customers can take advantage of Amazon features like Prime shipping for Prime members, tracking information, and more.Users engage and complete the action in your apps and websites.You set the action or “Moment” you want to drive, choose a product or a reward package, and integrate the Moment API.A Moments marketing campaign has three core steps: Moments uses a cost-per-action (CPA) pricing model so you only pay when users complete actions that matter to your business. Amazon can offer access to literally millions of physical and digital products in over 100 countries. They can also offer a deep selection of products (both physical and electronic such as ebook distribution on Kindle). Amazon’s unique advantageĪmazon are in a unique position to partner for rewards due to their existing global fulfilment capability and reputation for top customer service. For example, a video streaming service can encourage customers to watch the first five episodes of a new show by rewarding them with an action figure of their favourite character or a pair of headphones. With Moments, you can track actions in real time, create targeted campaigns, and reward customers with digital and physical products that are delivered to their doorsteps. Amazon have launched Amazon Moments, a service that lets developers easily reward customers across platforms and in more than 100 countries when they perform high value actions in apps and on websites. ![]()
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